Nelka Case - JWT Costa Rica
Length: 3:21
Description: Nelka Rent-a-Car is a middle-size car rental company in Costa Rica. It has a fleet of about 200 cars and ten offices in different parts of the country. The issue was that the client wanted to rent out at least 80% of its fleet for the summer season. Our problem was competing against the huge advertising investment our competitors were making in order to target most of the foreign tourists. Our solution - we proposed to get hold of a different market, the one niche no one had yet taken advantage of: THE NATIONAL TOURIST. Although it was something new, and something that has never been tried before, the client trusted us.
Agency : San Jose (Costa Rica)
Author: millsyboon
Source: YouTube